The Cumberland Building Society

This particular project done for The Cumberland Building Society was a campaign called ‘Be more than a number’ and was in store in their local branches. The campaign included posters, window vinyl’s and large in store interactive boards. The brief was to come up with something that would enable customers in the branches to interact with and to encourage them to switch their current accounts over to the Cumberland. We provided a ‘seaside photo board’ for customers to have fun placing their faces in, posters and window vinyl’s were of a barcode with the numbers replaced with a personal name thus becoming ‘more than a number’.